Music Video Research

In order for me to produce my video I had to look at a variety of different music videos and study the content, analyse and look at the techniques music directors use when filming, and whether the music video promotes the song effectively. I have chosen to look at the hip-hop genre as I am very knowledgeable in terms of the conventions and stereotypes you may find in this genre. Initially I choose to research hip-hop music videos which were quite different and didn't follow the conventions and stereotypes which are likely to be found in hip-hop music videos.

Also the videos I have chosen to research are quite diverse within the hip-hop genre; with all of them having a paticular theme throughout the video. They have a hidden perspective to it which I found more interesting when analysing them and they all tend to focus a lot on the visual image with some being very literal; The context of the song is displayed in the music video. This can be seen as quite obvious, however when I was researching hip-hop music videos I found a trend in which a lot of them used; The song and the actual video didn't realate as much as it could. A lot of the music videos use greenscreen, coloured backgrounds and use editing techniques to cut in and out of the video, then they sync the song to the music video and they may use some special effects. These are some of the shots I have found in the music video "DJ Khaled - All i do is win"

Rapper in the forefront and supporrt in the background

3 different shots; displays the rapper, female model and luxurious car



The two shots have been split and layed over each other 



Screen split up; showing 3 different perspectives of moving shots

Rapper infront; supporting rappers in the background

These are some of the shots and editing techniques you are likely to find in hip-hop music videos. These are what you are likely to find in a lot of music videos today.